Hello John,
All business-related SMS/MMS messages sent by any 3rd party application, including 8x8 Work, are now classified as Application to Person (A2P) traffic. This is due to a series of regulations and best practices put in place to ensure commercial messaging over SMS is secure for customers. Mobile phone service providers (examples: AT&T, T-Mobile, Verizon, etc) have taken strict action to control the type and quality of A2P messages that their subscribers receive.
Please check this out for more details.
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Alina Maxim
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Original Message:
Sent: 07-30-2024 10:18
From: John Byers
Subject: SMS Campaign
Forget "approval", I have not had any explanation as to why it is necessary to set up a "campaign" in order to use SMS with our tenants. This change in IM/SMS has made it impossible to communicate with our tenants/customers and is completely unnecessary. We were operating perfectly fine prior to this change in process. I still have not had it explained to me how to set this up or whether once set up our tenants/customers will be able to use it or understand how to use it (when I don't even understand why or how this works!) Can we just go back to having our 8x8 numbers be IM accessible please?!
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John Byers
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Original Message:
Sent: 07-16-2024 13:13
From: Alina Maxim
Subject: SMS Campaign
Hello Jordan,
Thank you for your post.
support is trying to ensure SMS Campaigns get approved from the first go and as such recommends standardized verbiage for the Privacy Policy in order to avoid rejection.
This being said, I do appreciate loss of SMS is disruptive for your business and do apologize for the inconvenience
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Alina Maxim
Original Message:
Sent: 07-16-2024 09:24
From: Jordan Nolan
Subject: SMS Campaign
Yes, I had a working campaign since August 2022, but for some reason when they had the "issue" last month where most of their clients lost their SMS, someone cause my campaign to be resumbitted then rejected.
They are now telling me that they will NOT resubmit my campaign unless we put this that THEY DECIDED on our website and scare away our customers:
"By providing my phone number to "Company Name", I agree and acknowledge that "Company Name" may send text messages to my wireless phone number for any purpose. Message and data rates may apply.
and we MUST also change our Privacy Policy to what they dictate because it is a governement requirement that we use their language on our privacy policy and disclaimers.
This has also had a huge impact on our business and we feel the same way you do. Worst part is they knew this date was coming and totally droped the ball when CSPs started enforcing the campaigns.
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Jordan Nolan